Original Research Articles by Langston

Consistency in brand tracking is key, and updates must be managed carefully to avoid Awareness Theft in a changing market.

Funnels are a common way to quantify the relationship between individual brands and the mass market of potential consumers.

The Simple Truth of Value says that “people buy and do things they perceive as being worth what they put in.”

We estimate that over a half-million Americans pass through the aisles at Aldi every day, and the fervor for the grocery chain is growing like wildfire.

We partnered with Centiment.co to survey nearly 3,000 millennials across 22 major metropolitan US cities.

The small actions that consumers take during the process of building engagement with your brand are critical to your relationship with them.