Original Research Articles by Langston

While AI has made it possible to generate research outputs faster than ever before, how trustworthy are they for consumer insights?

In 2026, AI is embedded everywhere in market research. While it has changed expectations, it has not changed the rules.

This article explores which consumers were ahead of the fiber trend and what their behaviors suggest about the next wave of health and wellness.

Consumer Insights is shaped by questions: where they come from, how fast, who is asking them, and what’s at stake

We examine how personality traits shape depth of engagement and willingness to spend.

Across category after category, a small group of consumers is responsible for outsized spend in that category. Learn why.

In this environment, someone is bound to ask: “Can we use AI for this?” Learn how to find the right balance in your approach.

Why brand health tracking is important for consumers brands and the requires steps to launching your successfully.

Understand how generational groups differ torecognize shifts in priorities, communication styles, and purchase behaviors.

How Landscapes studies provide the breadth and depth needed to find growth, using the apparel basics category as an example.

Explore how insights professionals can use artificial intelligence to move faster, go deeper, and uncover what really drives consumer behavior

Understand your target market preferences and uncover what truly drives decision-making.

Learn what makes a brand health tracker effective and how to ensure data quality and integrity in every wave of tracking.

Our latest insights into how Gen Z shopping habits, and what retail insights leaders need to know.

Consistency in brand tracking is key, and updates must be managed carefully to avoid Awareness Theft in a changing market.

Funnels are a common way to quantify the relationship between individual brands and the mass market of potential consumers.

The Simple Truth of Value says that “people buy and do things they perceive as being worth what they put in.”

We estimate that over a half-million Americans pass through the aisles at Aldi every day, and the fervor for the grocery chain is growing like wildfire.

We partnered with Centiment.co to survey nearly 3,000 millennials across 22 major metropolitan US cities.

The small actions that consumers take during the process of building engagement with your brand are critical to your relationship with them.