Consumer Behavior
Dive deep with us to understand your consumers
20 years ago, no one could have predicted the rise of smart phones, yoga pants, kombucha, and electric cars. What’s next?
A deep understanding of how consumers shop and engage with categories powerfully illuminates opportunities for brand expansion, customer acquisition, and innovation investments.
How we measure consumer behavior and perceptions
We leverage a set of proprietary modules that probe deeply into how consumers spend and perceive categories. Our Consumer Behavior modules draw on representative, large samples to derive robust insight into past, present and future adoption of products; perceptions and attitudes of and within categories; and brand penetration across markets.
Meet our Consumer Behavior Modules
Our Consumer Behavior and Market Sizing modules go far beyond “size of prize” by shedding quantitative light on traditionally difficult-to-measure behaviors and attitudes. Drawing from years of building and managing surveys, we have identified these modules as the most commonly used to measure behavior and perceptions.
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Brand Buyer Engagement
Dive deep into how your own buyers are engaging with your brand across different touchpoints, use cases, and need states.
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Product Adoption Funnel
Understand which products consumers have purchased, would consider buying again, and have stopped buying - and why.
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Category Engagement
Discover how consumers engage with your category (like where they are learning about brands, how they are buying products and more).
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Category Sizing
Size participation and spend across up to 10 super categories and 100 sub-categories.
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Sub-Category Deep Dive
Measure perceptions of and behaviors within sub-categories.
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Sub-Category Engagement by Brand
Understand which brand are penetrating different areas of potential markets.
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Consumer Trend Analysis
Pinpoint which attitudes, behaviors, products, or brands are on the rise, which are declining, and why.
Go beyond consumer behavior
While you can add any Langston module onto a Consumer Behavior study, there are a few other modules that pair particularly well.
Schedule a call with an Insights Manager to talk through your business needs and consumer questions, and we’ll happily recommend well-fitting module(s).
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Feature and Benefit Testing
Discover which features and benefits messaging hooks will most effectively resonate with and convert consumers.
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Means-End Laddering
Quantify the importance of functional attributes, benefits of those attributes, and overall product benefits.
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Consumer Needs
Quantify the prevalence, importance, & metness of consumer needs. This module is Langston’s modified Jobs-To-Be-Done (mJTBD) approach.
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Concept Test
Quantify desirability, willingness-to-pay, and barriers to adoption for up to five product concepts.
Explore related case studies
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EV Features Deep Dive
A deep dive on EV consumer needs and preferences focused on the United States, Germany, and China.
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Sun Protection Audience Research
A deep dive investigation to better understand consumer behaviors in the sun care space.
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Ski Resorts and Passes Consumer Behavior and Brand Health
An investigation to better understand consumer behavior and perceptions in the ski pass and ski resort space.