Life Lenses
Introducing Life Lenses
Langston’s universal segmentation typing tool ties deeply rooted motivations to how consumers spend their time, thoughts, and money.
Life Lenses replaces “vibes” and guesswork with validated insights to ground your strategies in facts.
Life Lenses segmentation gives you the ability to predict who buys what and to deliver actionable insights for activating, engaging, acquiring, and delighting members of each segment.
Outcomes We Deliver
1. Identify which Life Lenses align with your brand and audience.
2. Understand your consumers’ behaviors, values, shopping habits, and preferences across categories, social media, retailers, and even music.
3. Target segments with messaging, products, and experiences that meet their unique needs.
4. Grow with data-driven strategies for marketing, product innovation, and organizational alignment.
Put Life Lenses segments into action
Align brand, products, messaging, and channel activation strategies to the needs and desires of your target segment.
Sharpen these efforts by tailoring your marketing mix for even higher likelihood-to-buy segments.
Meet The Segments: Here’s a taste of our Life Lenses
A quick introduction of a few Life Lenses are below. Want to get to know the rest? Download our Meet The Segments report!
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![Smiling woman wearing a hat and holding a camera against a yellow background.]()
Curious Explorers
Driven by wanderlust, and focused on travel, exploring, and experiencing everything the world has to offer.
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![A man wearing a black beret and an orange shirt is painting on a canvas against a yellow background.]()
Creatives
Values artistic expression across a variety of mediums (e.g. visual arts, music, cooking, crafting, DIY, etc.)
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![A man with a beard and short hair looking down at his phone, smiling, against a blue background.]()
Innovators
Future-oriented pioneers who embrace new technologies and are often early adopters of products.
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![A woman with a towel on her head and facial masks applying cream to her face while looking in a mirror, against a light purple background.]()
Self-Care Champions
Prioritize self-care to feel their best. Focus on recharging, boundary-setting, and mental health.
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![A smiling man with a beard, wearing a brown blazer and white shirt, holding an open book against a purple background.]()
Lifelong Learners
Intellectually curious and committed to continuous learning.
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![An older woman wearing glasses, a pink patterned headscarf, and a gray shirt, holding a small object in her hands, with a neutral background.]()
Practical Minimalists
Values simplicity and functionality, focuses on practical solutions, prefers a no-fuss lifestyle.
Curious where you fit? Take our quick survey and Type Yourself- discover your Life Lens in just a few clicks!
Understand your audience
A holistic understanding
See your audience in 360°. Life Lenses reveals how they think, feel, and act to uncover what truly drives them - in your category and beyond.
Competitive insights
Outsmart the competition. Discover where you shine, where to improve, and untapped market opportunities.
Perfectly tailored messaging
Speak their language. Craft messages that resonate by understanding each segment’s underlying motivations and desires.
Product innovation
Design what they need. Identify market gaps and create products that meet unmet consumer needs.
Channel insight
Find them where it matters. Learn where your audience spends their time to reach them at the right moments
Trend evolution & futurecasting
Stay ahead. Predict how trends are changing to anticipate future consumer behaviors.
Let Life Lenses change your business.
Meet with our Life Lenses team to discover how to integrate Life Lenses and access ongoing, actionable insights about each segment.
