Case Studies by Langston

An exploration into the nine consumer needs in the apparel basics category across six dimensions to uncover the most untapped opportunities.

Standard energy drinks are facing major headwinds. This study shows how beverage makers can diversify and target high-value segments.

A small group of consumers is driving big change. This study reveals how the top spenders in athletic apparel are shaping the future of the category.

Langston’s 2025 Health & Wellness Study uncovers a cultural shift in how alcohol fits into modern life.

An in-depth analysis to uncover consumer behaviors in the quick-service restaurant sector.

An exploration into the guitar market’s competitive set and consumer behaviors with Taylor Guitars as the focal brand.

A deep dive on EV consumer needs and preferences focused on the United States, Germany, and China.

Learnings from tracking the health of automotive brands - with a focus on electric vehicles.

A deep dive investigation to better understand consumer behaviors in the sun care space.

Answers to key questions about how users engage with and think about social media platforms.

An investigation to better understand consumer behavior and perceptions in the ski pass and ski resort space.

As F45 prepared to go public, it put itself in position to challenge industry giants in the workout space.