Jeremy Thurswell, COO and Co-Founder of Kitsch, explains how the company became a leader in the haircare and lifestyle beauty industry through innovation, sustainability, and direct consumer feedback.

Kitsch is known for its bar shampoos, eco-friendly accessories, and a philosophy that centers around the real needs of consumers. Jeremy shares how Kitsch uses Langston’s comprehensive brand studies and data tools to understand their community, refine their products, and unlock entirely new revenue streams, from dry shampoo innovations to launching a multi–eight-figure hair perfume line.

Kitsch is now the #1 bar shampoo seller in the world, and their growth story is a masterclass in listening to customers at scale.

Episode Overview:

• Guest: Jeremy Thurswell, COO & Co-Founder, Kitsch

• Host: Tom Anderson, Partner, Langston

• Topic: Haircare innovation, sustainable product development, consumer feedback loops, and DTC brand strategy