We sat down with Chris Sensibaugh, Senior Director of Consumer and Shopper Insights at Newell Brands, to talk about how insight-led organizations really work. Not in theory, but in practice. They explore how insights show up in everyday decisions, how leaders use them well, and why the most effective insight teams do not operate on the sidelines of the business. Rather than focusing on tools or techniques, this discussion centers on mindset, leadership, and culture. It is about how organizations move from “having insights” to actually using them.

Topics covered:

• What leading with consumer insights looks like day to day The role of leadership in building an insight-led culture

• Why insights should inform decisions, not just presentations How consumer and shopper understanding connects across functions

• Common ways insights teams get unintentionally disconnected from the business