What does it really mean to be consumer-centric?

In this conversation with Matt Heitmann, Chief Growth Officer at SCOTT Sports, we explore how one of the world’s leading performance brands uses deep consumer insight to drive growth, loyalty, and smarter business decisions.

What we talked about:

• How listening to consumers through both data and dealer networks fuels Scott’s customer value flywheel

• Why failing to listen can create real business risk

• The importance of first-party and zero-party data in a rapidly changing AI-driven landscape

• Advice for future marketing leaders on blending brand, data, and insight

This customer story highlights how SCOTT Sports partners with Langston to connect consumer understanding with business strategy, turning data into action and insights into brand impact.