Apparel Basics Consumer Insights: Hanes vs Competitors
Discover how Langston’s Landscapes insights ecosystem transforms consumer data into actionable brand strategy. In this in-depth walkthrough, Ben DuCharme, VP of Insights & Strategy at Langston, explores the apparel basics category, unpacking how leading brands like Hanes, Calvin Klein, and Fruit of the Loom are performing, where innovation opportunities lie, and what’s shaping consumer decision-making in 2025.
