Your partner for faster, smarter consumer insights

Fast, actionable category insights and bespoke consumer research for your most complex business challenges, powered by our proprietary Life Lenses segmentation framework.
Landscapes unlocks detailed category insights on an accelerated timeline.
Modular Research crafts custom solutions for confident decision-making.

Explore Landscapes
Design a modular study

Understand your target customer and uncover your next opportunity

Not sure which is right for you? We’ll help you find the best fit for your brand.

  • Landscapes

    In-depth category insights in days that help you stay ahead.

    Landscapes combines one of the richest consumer data sets in the market with tailored analysis to reveal how your audience really thinks and buys. Understand your category and uncover new growth territories and white spaces in a fraction of the time.

  • Modular Research

    A first-of-its-kind research system customized to meet your needs.

    Modular Research was designed for the complex questions and unique requirements that shape your strategy. Each program draws from flexible, stackable modules and proven frameworks to deliver depth and confidence where it matters most.

  • Brand Health Tracking

    Continuous measurement that informs how your brand is evolving in its competitive context.

    Get longitudinal insight into changes in consumer sentiment, category dynamics, and brand engagement. Identify early signals, understand where opportunities are emerging, and ensure your brand stays relevant through clear, and actionable recommendations with each wave.

Powered by Modular Research

Our game-changing Modular Research is customized to your needs and unlocks key insights you can immediately take action on.

Share your curiosities, your questions, your blind spots, and your business context with us. We will take that information and architect an approach that tightly aligns with your needs.

Modular Research means that you can design, launch, and get study results quickly even when the topic is complex. It also means that we put the focus on individual survey methodologies so we can constantly refine and improve the questions, analysis, and output in each study.

Discovery

Langston’s simple Inputs Doc allows you to collaborate with your team and customize your modules to include your competitive set, brand assets and more. Select your language and markets - Langston surveys can be run in virtually any geography and language.

Langston modules are built upon an extensive library of previous research, so you can preview each one and see what your study output will look like.

Tailor your survey

We will collect, analyze and interpret your survey results to deliver insights you can act on immediately. Our Insights and Strategy team will share the findings with you and talk through the implications for your business.

Modular Research gets smarter with every study it runs since it allows you to iterate on your learnings and launch follow-up studies with ease.

Research is not an event - it is a function. Langston makes it easy to integrate research into the ongoing operations of your business.

Learn and act

Our proprietary research and consumer insights have been featured in publications covering culture, business, and brand strategy.

  • Jose Cuervo

    As an iconic brand, we’re always looking for ways to connect with the new generation of consumers. Faced with the issue of staying relevant to this consumer segment, the team delivered on their promise to quickly deliver insights and recommendations. The final deliverable serves as an ultra valuable guide that I often refer back to when making decisions on my brand.

  • Emmett Marsh

    SALES MANAGER

    Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

  • Eleanor Parks

    MARKETING DIRECTOR

    Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

  • Karl Holland

    CUSTOMER SERVICE MANAGER

    Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.

It all starts with curiosity

Learn more about Langston’s approach to faster, smarter consumer understanding. Whether you’re exploring a new category, testing an idea, or refining your strategy, we’ll help you find the answers that matter most.

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See how we work