Landscapes is Langston’s original research offering that uses our proprietary category-level data infrastructure to deliver insights tailored to your strategic needs. It leverages our existing data infrastructure with fresh analysis to help you understand consumer behaviors, brand perceptions, category dynamics, and opportunity spaces, all within accelerated timelines aligned objectives.

• Efficiency & scale: Because Landscapes is built on pre-fielded, continuously maintained datasets, it bypasses much of the long ramp-up time typical in custom studies.
• Relevance & customization: While we leverage existing data, every output is shaped around your brand’s unique questions and context, not just generic industry metrics.
• Action-oriented framing: Unlike many syndicated reports that present data in isolation, Landscapes delivers narratives, frameworks, and strategic guidance tied to your actual business application.

A typical Landscapes engagement includes the following elements:

• Kickoff and Strategic Alignment: We listen first—gathering business context, decision-making needs, and hypotheses to ensure the project is grounded in your reality and tailored to your priorities from the start.
• Mine the Data: We mine our existing Landscapes data, which includes consumer behavior, decision preferences, brand perceptions, trend signals, and competitive dynamics. We translate it into insights and a strategic storyline, tailored to your needs.
• Deliver & Share-out: We deliver the tailored insights and narrative in a custom report and share-out designed to move the needle for your business. You’ll get access to crosstabs as well.

Yes. Landscapes is designed to be modular and flexible. Depending on your priorities, you can:

• Add extra survey modules as follow ups (e.g. brand questions, category nuance)
• Integrate your own proprietary data or brand metrics
• Request custom workshops or strategy sessions to ground findings in your internal planning
• Ask for custom storytelling deliverables or additional slides tailored to your audience

These customizations let you adapt the core Landscapes offering to your unique requirements without reinventing the wheel.

Absolutely. Landscapes studies are conducted at the category (or super-category) level to ensure the outputs are directly relevant to your competitive space. Insights include:

• How people make decisions within your category
• Which consumer segments are most relevant
• Brand perception and competitive positioning in your space
• White space and innovation opportunities specific to your category

So you're never just getting generic trends - you're seeing how cultural dynamics manifest in your field.

Because Landscapes leverages existing infrastructure and data, the base investment is much more efficient than a full bespoke research effort.

However, the actual cost depends on:

• The level of customization (extra modules, workshops, etc.)
• The depth and format of deliverables you require
• The scale and complexity of your category

To get a precise estimate that maps to your priorities, reach out and we’ll tailor a proposal that fits your timeline, scope, and budget.